Top 5 Film & Television Apps in Belarus Q4 2022

In the fourth quarter of 2022, the top 5 film and television applications in Belarus showed varied performance trends across downloads, active users, and revenue metrics. Here’s a closer look, based on Sensor Tower data.

Кинопоиск: кино и сериалы saw a notable increase in weekly revenue, starting from around $621 at the end of September and peaking at approximately $983 in mid-December. Weekly downloads for the app experienced substantial growth, climbing from approximately 5.3K in late September to nearly 11.8K by the end of December. The app’s active user base also grew steadily from around 91.2K to 112.7K during the same period.

IVI: сериалы, фильмы, мультики exhibited a consistent upward trend in weekly revenue, which started at $274 and reached $870 by the final week of December. Weekly downloads increased significantly from around 3.9K at the beginning of the quarter to approximately 10.1K by the end. Active users followed a similar upward trajectory, beginning at 11.7K and growing to 32.3K.

VOKA: фильмы и сериалы онлайн did not report any revenue figures. However, the app saw a rise in weekly downloads from 3.3K to 7.4K throughout the quarter. Active users also increased, starting at 11.8K and reaching nearly 19.8K by the end of December.

START: онлайн-кинотеатр maintained a relatively stable weekly revenue, fluctuating between $237 and $282. Weekly downloads saw a peak of 4.3K in mid-October but generally hovered around 2.8K to 3.3K for most of the quarter. Active users grew from 5K in late September to 13.1K by mid-December, before slightly declining to 11.4K at the end of December.

RUTUBE: видео, шоу, трансляции reported no revenue. Weekly downloads varied, starting at 2K in late September, peaking at 3.5K in mid-November, and then dropping to around 2.2K by the end of December. Active users showed a downward trend, decreasing from 16.5K to 10.9K throughout the quarter.

These trends highlight the dynamic nature of the film and television app market in Belarus. For more detailed insights, visit Sensor Tower.